This privacy policy (hereinafter referred to as the "Policy") applies to the website www.pexeldance.com and PexelDance Discord Servers. The company (referred to in this agreement as "Company," "we," "our," or "us") is Hongkong WenXing Technology Limited, an AI-driven technology company based in Hong Kong that provides multimedia generation services to facilitate human production and social activities. Please refer to the Privacy Policy applicable to the Android or iOS mobile application to understand how we handle your personal data, process your information, and protect your privacy when you use our mobile application.
For the purposes of this Policy, "you," "your," or "yours" refers to an individual accessing or using the service, or a company or other legal entity (as applicable) acting on behalf of that individual.
In this Policy, "personal data" refers to any information relating to an individual, describing the individual, or directly or indirectly used to identify the individual. This may include data collected through the service, data collected during the training of pexeldance's machine learning algorithms, data collected via the pexeldance website, and data obtained from third-party sources. Third-party sources may include but are not limited to public databases, commercial data providers, and the public internet. When you make a purchase, we use third-party payment processors to collect credit card or other financial information.
If you have any questions, comments, or suggestions, please contact us through online customer service or by sending an email to [email protected].
We will process the following categories of personal data in accordance with the purposes and legal bases described below. Please note that not all of the following information may be considered personal data in your jurisdiction under all circumstances.
| Purposes | Data type | GDPR Bases |
|---|---|---|
| 1. To provide you with information about our products and services and to process any requests you send to us when you contact us | Identifiers and internet and network activity information, identification and contact information (such as email address), and any other information you provide to us when you submit an information request or contact customer service. | Processing is necessary to take steps at your request prior to entering into a contract (art. 6(1)(b) of the GDPR). |
| 2. To enable you to use PexelDance and provide its functionalities, including creating an account and verifying your access to the account, paying for credits and subscribing to paid plans. | Identifiers and identification and contact information, identifiers and Internet and network activity information (such as IP address, information about your interactions with the website, and unique identifiers), payment information (such as payment provider, name, address, country/region, duration of subscription, price). | Processing is necessary for the performance of our contractual relationship (art. 6(1)(b) of the GDPR). |
| 3. To enable you to use PexelDance and provide its functionalities, including using text to generate multimedia works, editing, enhancing, modifying, and transforming images, videos, etc. | If you have an account and upon your consent, we will receive prompt, image, video uploaded by you. We do not intentionally collect users' facial data, if the images/videos that you upload or the task result containing faces. All uploaded data will be deleted in 30 days. | The legal basis for the processing is your consent (art. 6(1)(a) of the GDPR). |
| 4. To conduct statistical analysis and improve our products and services (for example, by performing statistical analysis or other research activities to optimize our features and provide you with new functionalities). | Identification and contact information you provide us (such as name or email address, when requested), identifiers and Internet and network activity information (such as IP address), information collected or generated to improve the web 's functionalities (such as information about your interactions with the web, inferences we generate and other related information about your usage of the web ), and anonymous information that cannot be used to identify you. | The legal basis for the processing is our legitimate interest (art. 6(1)(f) of the GDPR) to improve our products and services. |
| 5. To carry out marketing activities and send you information and marketing communications about our products and services via email (such as tips, promotional offers, and newsletters). | Identification and contact information (such as name, email address), identifiers and Internet and network activity information (such as IP address), information we may receive from third-party advertising networks and platforms (such as unique identifiers), information about your interactions with the web studio, inferences we generate and other related information about your usage of the studio (such as your responses and your voice in case you take part in our interviews). | The legal basis for the processing is your consent (art. 6(1)(a) of the GDPR). |
| 6. To fulfill our legal obligations, including requests from public authorities and any information that may be required under legal or public authority directives. To comply with tax legislation, we may process personal data used to determine your location, such as billing addresses, IP addresses, the location of bank accounts used for payment, or customer billing addresses held by the bank. | Compliance with a legal obligation to which we are subject (art. 6(1)(c) of the GDPR), and our legitimate interest (art. 6(1)(f) of the GDPR) to carry out processing activities for this purpose. | |
| 7. To analyze your usage information, including your preferences, interests, and behavior when using our products and services, we may engage in the following activities: conducting surveys, statistical analysis, or other research activities to improve our products and services; maintaining, optimizing, and developing new features; identifying and grouping users with similar characteristics; promoting our products and services to more users like you and reaching out to inactive users through advertising; measuring the effectiveness of our marketing campaigns to make our advertisements more relevant; and personalizing the content of information displays and marketing communications. | Identification and contact information (such as name, age or email address, when requested), identifiers and Internet and network activity information that we collect (such as IP address), information about your interactions with the studio, inferences we generate and other related information about your usage of the studio. | The legal basis for the processing is our legitimate interest (art. 6(1)(f) of GDPR). |
| 8. To establish, exercise, or defend our rights and the rights of our employees, and to conduct corporate transactions or operations (for example, in the context of bankruptcy, mergers, acquisitions, reorganizations, asset sales or transfers, and due diligence related to any such transactions). | Our legitimate interest (art. 6(1)(f) of the GDPR). | |
| 9. To enhance the multimedia processing capabilities in PexelDance and provide you with superior editing and content enhancement services (for example, by using your images to train and validate photo editing algorithms in PexelDance, and by analyzing and annotating your images to improve the performance of editing and enhancement features). If you have an account and under your consent, we will receive the content you upload. | If you have an account and upon your consent, we will receive content uploaded by you. | The legal basis for the processing is your consent (art. 6(1)(a) of the GDPR). |
Personal data may be processed through both automated and non-automated means and may be stored on servers located in our own facilities or those of our service providers. We implement technical and organizational measures designed to prevent the loss, misuse, or alteration of your personal data. In some cases, we may also employ data encryption and pseudonymization measures. However, transmissions over the internet are never 100% secure, so if you wish to avoid any risk, refrain from providing any personal data.
1). Personal data processed for the purposes of providing services, improving services, customer support, and analysis will not be retained for more than three (3) years, calculated from the date of your last interaction with the application or from the expiration of your subscription. If you access the application after your subscription expires, the retention period starts from the date of your last interaction with the application.
2). For images, videos, and other information that you upload, the following retention policy applies: uploaded files are stored on the website's asset page, but you can delete these multimedia data from your repository at any time without contacting us. All uploaded data will be deleted in 30 days.
3). For multimedia data such as images, videos, and audio generated, converted, enhanced, etc., on the web, the following retention policy applies: results are stored on the website's asset page, but you can delete these multimedia data from your repository at any time without contacting us. Note: To protect your privacy and data security, all task result data will be deleted after 1 year. Please download the data to your local device in a timely manner.
Unless a longer data retention period is required by law, upon expiration of the aforementioned periods, the relevant personal data will be deleted or anonymized.
We may share or disclose your personal data to the following categories of recipients:
Suppliers: Vendors carrying out activities that are related or instrumental to our business and operational activities, either as outsourced data processors, or acting as autonomous data controllers fully compliant with GDPR standards(e.g., IT service providers, storage service providers, mobile measurement partners, marketing service providers, etc.).
In the course of corporate transactions or operations: If we engage in any corporate transaction or operation (such as bankruptcy, merger, acquisition, reorganization, asset sale or transfer, and due diligence related to such transactions), we may disclose your personal data to our advisors and the advisors of potential buyers, and such data may also be transferred to the new owner as one of the assets.
Public authorities, judicial bodies, or law enforcement agencies: Within the scope prescribed by applicable laws, we may disclose your personal data to relevant authorities.
Third parties: When you accept third-party cookies, your data may also be collected by third parties. For more details, please refer to Section 9 below. The images/videos you upload and the results of tasks you request will not be used for tracking or shared with third-party advertisers.
Unless required by legal obligations or with your consent, we will not disclose your personal data for any reasons beyond those listed above.
We may transfer personal data from the European Economic Area ("EEA"), the United Kingdom, or Switzerland to countries outside the EEA. Such data transfers will be conducted in accordance with applicable privacy laws and with appropriate safeguards in place, including:
(a) The Standard Contractual Clauses established by the European Commission;
(b) Adequacy decisions made by the European Commission regarding data protection;
(c) Binding corporate rules.
For more information about these safeguards, you can contact us by sending an email to [email protected].
At any time, you may exercise the following rights, subject to the provisions, limitations, and exceptions set forth in applicable privacy laws:
Right to Information (Access): You have the right to learn about how we process your personal data and to obtain access to such data.
Right to Rectification: You have the right to request that your personal data be updated, corrected, or completed.
Right to Erasure: You have the right to request the deletion of your personal data.
Right to Restriction of Processing: You have the right to request the restriction of processing activities involving your personal data.
Right to Data Portability: You have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable electronic format.
Right to Object: When we process your personal data based on our legitimate interests, you have the right to object, on grounds relating to your particular situation, to such processing in whole or in part. In particular, you have the right to object to the use of your personal data for direct marketing purposes (including profiling for direct marketing).
Right to Withdraw Consent: Where our processing of your personal data is based on your consent, you have the right to withdraw that consent at any time. However, any processing that occurred prior to the withdrawal remains lawful.
Additionally, if you believe that our processing of your personal data violates applicable privacy regulations, you have the right to lodge a complaint with the relevant national data protection authority, particularly in the EU member state where you are habitually resident, where you work, or where the alleged infringement occurred.
To exercise any of these rights, or if you have any other questions regarding our privacy practices or data processing, please contact us via email at: [email protected].
Before responding to your request, we may take reasonable steps to verify your identity, such as requesting information that matches the data we have on file. If you submit a request through an authorized representative, we may require proof of their authority to act on your behalf, or we may contact the data subject directly for confirmation, in accordance with applicable privacy laws.
This website or application is not intended for minors under the age of 13, and we do not intentionally collect personal data from such individuals. If you believe that we have received personal data from a child under the age of 13, please contact us by sending an email to [email protected]. If we learn that a user is under the age of 13 and has been using our services without proper supervision, we will take reasonable steps to delete any processed data and terminate the user's account.
Please note, the condition regarding "under the age of 13 and has been using our services without proper supervision" might need clarification or adjustment based on specific legal requirements or company policies, as typically, the focus would be on not collecting data from under-13s at all or ensuring parental consent is obtained. In this context, it seems to suggest action upon discovering usage by someone under 13, aiming to ensure compliance with relevant regulations concerning children's data protection.
This website or application may include links to other websites or services operated by third parties. The activities and practices described in this policy do not apply to data processed by these third-party websites or services. We have no control over, and assume no responsibility for, the practices, behaviors, or privacy policies of third parties or any other websites and services.
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Advertising Cookies: These types of cookies are used to measure the effectiveness of our marketing campaigns and help deliver relevant content and advertisement to users. These cookies may be set by us through our Site or Service or by our advertising partners.
You can customize your cookie preferences at any time by visiting our website's Cookie management platform.
We may modify, supplement, or update this policy in whole or in part, and will notify users of any changes, supplements, or updates according to the applicable privacy laws. If modifications are made, we will update the revision date at the bottom of this policy, and in some cases, may notify you through additional means, such as pop-up prompts or push notifications within the web application or website, or by email.
Last revised date: July 8, 2025.